Ready to Make the Jump on Google Analytics 4?
We hope so, because your current GA property is going away on July 1st, 2023
Universal Analytics vs GA4: An Overall Improvement with a Learning Curve
GA4 has a different interface, different way of tracking and is much more custom in nature. It’s a brand new product with a LOT to learn.
| Characteristics | GA3 | GA4 |
| Measurement | Session-based | Event-based |
| Reporting | Limited cross-device | Full cross-device, cross-platform |
| Automation | Limited | Machine Learning throughout |
Of course, the differences don’t stop here. But the new version of Google Analytics allows for greater granularity in tracking, as long as all custom parameters are passed through correctly. That’s where we come in.
How We Work: Setting Up the GA4 Upgrade
Let our team of Analytics experts do the heavy lifting for you. Here’s what’s included:
- Free tracking audit (including your GA3/UA property)
- Adjustment and setup of property settings
- Tagging and event tracking based on existing property and audit
- Google Ads and GSC linking
- GA4 Google Data Studio Report
- Overview and report of what’s been done
If you have any questions before, during or after the process, we are available. We’ll also help identify any other tracking needs outside of the GA4 migration process.
Our Services
Complete Auditing
We evaluate your current property setup, test scripts and tags across the website. We also take into account the consumer journey and UX for new/existing properties
Tag & Property Creation
Build out all the necessary tags to properly track user engagement that’s most important to your website and business needs.
[Minimalist Marketing] clearly knows their stuff very well. Really impressed how their setup gives me quick insight into several important metrics. Thanks again.
– Rob, business owner
If anyone needs help setting up GA4 (incl. traffic flows, audiences, click to partners, conversions, etc.). Minimalist Marketing is your company! Super service and fair price!
– Kasper, business owner
Contact Us for Your Free GA4 Migration Quote
FAQ
When do I need to migrate to GA4?
The sooner the better. Your current Google Analytics version will stop processing new data on July 1, 2023. But the faster you migrate over to the new version, the more data you’ll have to compare to (3 and 6 month look-back periods, for example).
Can I have both Universal Analytics and GA4 running at the same time?
Yes, that’s what Google recommends so that your existing settings remain intact. We also use your UA tags and settings to migrate over to GA4 to keep it as consistent as possible.
How complicated is it to migrate over to GA4?
It depends on your existing setup, along with the type of data needed for GA4. If your UA property and GTM container is already set up how you want it, then the process of migrating is fairly seamless.
How much does it cost to migrate?
It’s impossible to provide a quote without evaluating your current GA and GTM properties. We provide a price range based on the following factors:
- Current UA and GTM setup (are all tags, goals and events working properly?)
- Website needs and functionality (ecommerce versus editorial site, e.g.)
- Reporting needs